Who We Are

Celebrating Indigenous Culture, Together

At The Tuyang Initiative, we believe that Indigenous peoples are the true custodians of some of the world’s richest, most diverse cultural treasures. These treasures should not only be protected — they deserve to be celebrated, shared, and to thrive in today’s world.

Rooted in Sarawak, Borneo

Tuyang means ‘friend’ or ‘companion’ in the Kenyah language. Our cultural agency was born in Sarawak, Borneo, working in true partnership with Indigenous weavers, musicians, storytellers, performers, and communities.

Why We Exist

The world wants Indigenous stories, products, and performances. But Indigenous communities often lack access, support, and fair opportunities to share them on their own terms.

We’re here to change that.

Our Vision

We dream of a world where Indigenous cultures are visible and vital.

Where communities lead and decide how their heritage is shared.

Where culture brings pride, dignity, and sustainable livelihoods for generations to come.

Our Mission

We create meaningful, sustainable pathways for Indigenous cultural practitioners to share their art, knowledge, and heritage — while making sure they benefit fairly and own their stories.

We bridge traditional wisdom with modern platforms, helping Indigenous talent to be respected, celebrated, and rewarded.

Global Collaborations

We’ve worked with festivals, global institutions, and brands — always keeping community voices and needs front and centre.

From master sape’ players on international stages, to elders sharing ancient stories through digital media, to young artisans reimagining traditional crafts — every project honours respectful, reciprocal partnerships.

What We Do

Our work is built on three pillars:

Cultural Content
We co-create live performances, exhibitions, residencies, digital media and storytelling -
always respecting cultural protocols and working side by side with the artists.

Creative Development
We provide training, mentorship, business skills, and opportunities to collaborate locally and internationally.
We grow and shine with our fellow Indigenous creatives.

Community Empowerment
We advocate for Indigenous leadership, benefit-sharing, and policies that put communities first.
We spark intergenerational learning, so that younger generations continue living, evolving cultural legacies.